Wingtips

We have put together a great selection of tips, tricks and advice to help you get the best from your website.

Just like all other aspects of your business, you need to keep developing your website to stay ahead.

• Timing Is Everything

  The average internet user has a very short attention span and doesn't like waiting, who does?

  A slow loading website will fustrate potential customers. It gives a poor first impression when compared with your rivals.

  A misconception may be formed about your business that you are unresponsive and don't care for user experience.

  Imagine if your website loaded twice as fast as your competition. That would certainly help engage users, resulting in higher conversions.

  Just like tuning an F1 racing car, there are many aspects which can be analysed and optimised to give greater performance.

  Don't let your competitors steal a lead on you.

  Webwings are experts in tuning the performance of websites.

• A Bad Photo Is Worth A Thousand Bad Words

  Far too many good websites are let down by poor photography.

  With the abundance of cheap digital cameras and built in lenses on mobile phones, businesses are cutting corners and taking the photos themselves.

  Poor lighting is often the main cause of bad shots. The grainy noise in photos is produced by cheap lenses and sensors.

  Imagery on your site is meant to showcase your products, services or picturesque location.

  Think about glossy holiday brochures. Imagine the impact on sales if the reps took all the photos themselves.

  It's worth spending the money on professional photography. They have the skills and equipment required to capture the subject in the best light, with great composition, contrast and vibrant colours.

• Write Here, Right Now

  Text or copy as it's referred to, is as important as the design and the images on your website.

  Ensure the tone of the copy is suitable, reflecting the target audience for your products or services.

  As mentioned in the "Timing Is Everything" tip, users have short attention span. It's key to ensure your sentences are concise. If you can say the same thing in less words, do it.

  Spell check. Get the basics right. A recent BBC article suggests that Spelling mistakes 'cost millions' in lost online sales. Also be mindful of grammer and the 'flow' of a sentence.

  Professional copyrighters are skilled at crafting words to portray your business and products in the most appealing way.

(We'll continually add new tips.)